About Eleqt
Our Story
Eleqt was born from the passion and dedication of two Chicago-based athletes, Jordan and Carl. As graduates of the University of Chicago Booth School of Business, we combined our love for endurance sports with our business acumen to create a solution for a problem we faced ourselves.
As avid participants in marathons and triathlons, we were constantly seeking ways to improve our performance and achieve quicker race times. We realized that proper hydration was key, but the one-size-fits-all approach of existing products wasn't cutting it.
That's when we decided to create Eleqt - a personalized hydration solution designed to meet the unique needs of each athlete, helping them perform at their best.
Meet the Founders
Carl
Co-founder & COO
Triathlon competitor
Jordan
Co-founder & CEO
Marathon enthusiast
Our Mission
At Eleqt, our mission is to revolutionize the way athletes approach hydration. We believe that every body is unique, and so should be its hydration strategy. By leveraging cutting-edge science and our own experiences as endurance athletes, we create personalized hydration solutions that help you push your limits and achieve your personal best.
As local Chicago founders, we're proud to bring our innovation to the global stage, helping athletes worldwide optimize their performance through better hydration.